The Librarian's Nitty-gritty Guide to Content Marketing

The Librarian's Nitty-gritty Guide to Content Marketing

eBook - 2016
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Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing.
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher.
Publisher: ALA Editions, an imprint of the American Library Association, Chicago : 2016
ISBN: 9780838914373
Branch Call Number: REM
Characteristics: 1 online resource (v, 120 pages) : illustrations
Alternative Title: Content marketing


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