Relishing Marketing

Relishing Marketing

Illustrations on Food & Drink Packaging

Book - 2017
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- Showcases a global representation of branding and graphic design strategies for food and drink packaging - Provides strong insight into how innovative illustration can translate to effective sales - Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif - Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industries Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
Publisher: Mulgrave, Victoria : 2017. Images Pub.,
ISBN: 9781864707090
Branch Call Number: ANF 658.823 RELI
Characteristics: 287 pagesages : illustrations (chiefly colour) ; 30 cm

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