Likeable Social Media

Likeable Social Media

How to Delight your Customers, Create An Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and More

Book - 2015 | Revised and expanded second edition
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The NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites!

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today's emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

Publisher: New York : 2015. McGraw-Hill,
Edition: Revised and expanded second edition
ISBN: 9780071836326
Branch Call Number: ANF 658.872 KERP
Characteristics: 277 pages : illustrations ; 23 cm

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librarydragon_
Feb 23, 2019

As someone who engages in e-commerce both as a buyer and a seller on multiple platforms, I've seen my share of awesome customer service and massive faux pas watching different organizations handle negative comments or reviews.

Even if you don't do a lot of engagement on social media, but still interact with customers online, I highly recommend taking some of the advice the author gives to up your game in increasing customer satisfaction. In a nutshell: respond to ALL comments, good and bad, address everyone's concerns, and whatever you do DON'T delete any comments!!!

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