The Penguin Small Business Guide
A Complete Reference Handbook for Small to Medium EnterprisesBook - 2004
Do you run a small or medium business? Are you thinking of buying a business or starting one, either from scratch or as a franchise? Do you need help managing the growth of your business into overseas markets? The Penguin Small Business Guide is a complete reference manual, providing practical and up-to-date advice on:- Preparing a business plan- Effective marketing and public relations strategies- Understanding your key legal and regulatory obligations- Making the most of the Internet and e-commerce- Preparing financial statements and forecasts- Raising money- Minimising risk exposure and tax obligations Including fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally - this guide is a one-stop-shop, containing detailed examples, valuable checklists and essential contact details.
Publisher: Camberwell : 2004
Branch Call Number: ANF 338.642 HUMP
Characteristics: 542 p. ; 20 cm
Alternative Title: Small business guide