How to Write Successful Fundraising Letters

How to Write Successful Fundraising Letters

Sample Letters, Style Tips, Useful Hints, Real-world Examples

Book - 2001
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For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters , Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25

Publisher: San Francisco : 2001
Edition: Revised and updated
ISBN: 9780787956523
078795652X
Branch Call Number: ANF 658.15224 WARW
Characteristics: 304 p. : ill. ; 28 cm

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