The Complete Idiot's Guide to Winning Customer Loyalty

The Complete Idiot's Guide to Winning Customer Loyalty

Book - 2005
Rate this:
Your company is in your customer’s hands.Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
Publisher: Indianapolis, Ind. : c2005
ISBN: 9781592573837
1592573835
Branch Call Number: ANF 658.8343 RAPH
Characteristics: xxiii, 324 p. : ill. ; 24 cm
Additional Contributors: Raye, Janis S.
Raphel, Neil

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at LCCL

  Loading...
[]
[]
To Top