The Complete Idiot's Guide to Winning Customer Loyalty

The Complete Idiot's Guide to Winning Customer Loyalty

Book - 2005
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Your company is in your customer’s hands.Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
Publisher: Indianapolis, Ind. : c2005
ISBN: 9781592573837
Branch Call Number: ANF 658.8343 RAPH
Characteristics: xxiii, 324 p. : ill. ; 24 cm
Additional Contributors: Raye, Janis S.
Raphel, Neil


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