Consumer BehaviourBook - 2001
This edition takes into account the research from Australia available through bodies such as ANZMAC and Australasian Marketing Journal. It provides an explanation of what consumer behaviour variables are and the types and importance of each.
Publisher: Frenchs Forest, N.S.W. : Prentice Hall, 2001
Edition: 2nd ed
Branch Call Number: ANF 658.8342 CONS
Characteristics: 665 p. : ill. ; 25 cm