MarketingBook - 2006
Marketing is arguably the most creative corner of the business world. This is where ideas for new products and services are developed and researched. Find out how you could be analysing consumer trends, briefing advertising and design agencies, assessing which sports team to sponsor, or staging an event to raise money for charity.
Publisher: Ultimo : 2006
Branch Call Number: ANF 658.8002394 JARA
Characteristics: 151 p. : ill. ; 25 cm