Why the World Is Full of Useless ThingsBook - 2006
Consumers today are drowning in a sea of product and services. There's more money to spend than ever before, and a result, companies are making more things for consumers to spend their money on. Consumers are literally spoilt for choice- the world is full of product.
There is, however, a downside. Most of the stuff you can buy is, as Gerald Ratner once famously said, "complete crap". In their attempt to feed consumers fast, companies have replaced innovation and fresh ideas with brand extensions, franchises and re-makes. No wonder 85% of new products launched fail in the first year. This book takes a witty, cynical look at modern consumerism and how we ended up with a world full of useless things.