The Psychology of PersuasionBook - 2007 | Revised edition
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Publisher: New York : 2007. Collins Business,
Edition: Revised edition
Branch Call Number: ANF 153.852 CIAL
Characteristics: xiv, 320 pages : illustrations ; 21 cm
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