Design by Thinking

Design by Thinking

Book - 2000
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To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each project's client, concept, purpose, specs and designer. A stimulating, enlightening book for everyone interested in more effective visual communication.
Publisher: New York : Craftsman House, 2000
ISBN: 9780060198435
0060198435
Branch Call Number: ANF 741.6 DESI
Characteristics: 158 p. : ill. ; 27 cm
Additional Contributors: Cato, Ken

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