The Long Tail
How Endless Choice Is Creating Unlimited DemandBook - 2007
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Publisher: London : 2007
Branch Call Number: ANF 658.802 ANDE
Characteristics: xii, 244 p. ; 20 cm