Predictably Irrational

Predictably Irrational

The Hidden Forces That Shape Our Decisions

Book - 2009 | Rev. and expanded ed
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Publisher: London : 2009
Edition: Rev. and expanded ed
ISBN: 9780007256532
Branch Call Number: ANF 153.83 ARIE
Characteristics: xxxii, 368 p. : ill. ; 20 cm


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Brilliant. I have since seeked out his other publications and TED talks and recommended to other people.

Aug 28, 2017

Great book that provides an interesting look at human behavior and as the title implies how we can go against rational thinking. I really enjoyed the analysis at the end of the book about the need for a better relationship between rational economics and behavioral economics. I look forward to checking out more of Ariely's work.

Mar 28, 2015

This book, along with 'You Are Now Less Dumb' form my core recommended introduction to why people make strange choices. I have seen it compared to 'Freakonomics'. I suppose if you're reading these books as distractions, the comparison may seem accurate. But as 'Freakonomics' is just that- a fluffy pointless distraction- I find the comparison inaccurate. 'Predictably Irrational' is a crash course on why we make choices that don't make sense, 'Freakonomics' is stand up comedy disguised as pop psychology. But I guess it depends on why you're reading.

francis_e Dec 11, 2014

Enjoyable book to read but I found it followed on the coattails of Freakonomics too much without adding any intellectual depth. Most arguments, while cogent, were arrived at easily. Good book to read on a beech for vacation, but, would steer clear if you are trying to learn something new.

Sep 04, 2014

Good book. Each chapter rounds itself up nicely and has enough evidence to not only support the idea, but also give the reader enough knowledge to start to formulate questions of their own. Really elaborates on how people spend their money and a little on why.

BCD2013 May 06, 2014

Divided into easily digestible short chapters, the book follows many of Mr. Ariely's entertaining experiments and studies (many using students) to direct us to surprising conclusions about human nature. The Duke professor's personal anecdotes and pithy approach make this an enjoyable and very insightful non-fiction read that might have you sharing what you've learned with everyone you know.

May 06, 2014

not quite done with this one, but am enjoyoung the dicection of choices mn] socially very inerestin gto see ho---who is with who and whyl inforamtiond culd ve vusedin a cold heard=ted mannere or perhaps in a kinder mor informded routel I have done some self reflecin on and s]findk id interersinfdto eshamitlwhit wourldeand what failed as unrethe lendsi of the forcesand sqshuolouyo thatdruf=ve ysk

Jan 27, 2014

This was so interesting!! It's a series of studies that Dan Ariely conducted on human behavior and behavioral economics. It was fascinating! I would recommend it to anyone who has an interest in economics and the reason why people what they do. It is written for anyone and not difficult to understand as some economic books are. Happy Reading!

Mar 01, 2012

A great book - both from a marketing/economical perspective and also from a social persepective. It points out fascinating simplicities about the human psyche with experiments that are well thought out and easy to understand. Well written and very well researched.

Mar 10, 2010

Excellent book. Funny how horribly simple creatures we really are. Thousands of years of philosophy and rational thought are so laughably forgotten when we are not mindful of our day,

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AbigailCurious Dec 23, 2014

AbigailCurious thinks this title is suitable for 14 years and over


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AbigailCurious Dec 23, 2014

Sexual Content: not for kids under fourteen.


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