Personal Branding for Dummies

Personal Branding for Dummies

Book - 2014
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The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2 nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge.
Publisher: John Wiley & Sons, Inc., Hoboken, NJ : 2014
Edition: 2nd edtion
ISBN: 9781118915554
Branch Call Number: ANF 650.1 CHRI
Characteristics: xiv, 338 pages : illustrations ; 24 cm

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