The Art of Self Invention

The Art of Self Invention

Image and Identity in Popular Visual Culture

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Both an exploration of the ways in which we fashion our public identity and a manual of modern sociability, this lively and readable book explores the techniques we use to present ourselves to the world: body language, tone of voice, manners, demeanor, "personality" and personal style. Drawing on historical commentators from Castiglione to Machiavelli, and from Marcel Mauss to Roland Barthes, Joanne Finkelstein also looks to popular visual culture, including Hollywood film and makeover TV, to show how it provides blueprints for the successful construction of "persona". Finkelstein's interest here is not in the veracity of the self - recently dissected by critical theory - but rather in the ways in which we style this "self", in the enduring appeal of the "new you" and in our fascination with deception, fraudulent personalities and impostors. She also discusses the role of fashion and of status symbols and how advertising sells these to us in our never ending quest for social mobility.
Publisher: I.B. Tauris ; Distributed in the U.S.A. by Palgrave Macmillan,
ISBN: 9781845113957
1845113950
9781435648920
1435648927
9781845113964
9781845113957
1845113969
1845113950
Branch Call Number: REM
Characteristics: 1 online resource (254 pages) : illustrations

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