The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business OpportunitieseBook
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by.
Publisher: New York :2003. AMACOM,
Branch Call Number: REM
Characteristics: 1 online resource (xviii, 286 pages) : illustrations