Smart Marketing

Smart Marketing

52 Brilliant Tips & Techniques to Boost your Profits and Expand your Business

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Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition.

"Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business" is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year -- to creatively and successfully run their businesses. Each chapter of "Smart Marketing" focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of:
-- Getting testimonial letters from clients
-- Selling with seminars
-- Holding contests
-- Using postcards to get new customers
-- Maximizing coverage on radio, cable TV, and the yellow pages
-- And 47 other great, profit-producing ideas

Brief, easy-to-implement action plans are included at the end of every chapter to help the reader turn a great idea into a profitable reality. "Smart Marketing" provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small business owner or manager.

Publisher: Franklin Lakes, N.J. :1998. Career Press,
ISBN: 9780585226903
Branch Call Number: REM
Characteristics: 1 online resource (158 pages)
Additional Contributors: Slutsky, Marc


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