eBook - 2014
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The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba.
Publisher: New York : AMACOM, 2014
New York : AMACOM, 2014
ISBN: 9780814434222
Branch Call Number: REM
Characteristics: 1 online resource (120 pages)


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