The No B.S. Guide to Direct Marketing
[ the Ultimate No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses]Book - 2013 | Second Edition
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Publisher: Irvine, CA : . Entrepreneur Press,
Edition: Second Edition
Branch Call Number: ANF 658.872 KENN
Characteristics: xvi, 173 pages : illustrations ; 23 cm