No B.S. Grassroots Marketing
The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small BusinessesBook - 2012
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset--your ability to bond directly with your consumers. Armed to go "grassroots," you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
Publisher: [Irvine, Calif.] : . Entrepreneur Press,
Branch Call Number: ANF 658.8 KENN
Characteristics: xiii, 234 pages : illustrations ; 23 cm