Holden

Holden

Our Car 1856-2017

Book - 2016
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When Holden announced it would stop building cars in Australia, a four wheeled heartbeat stopped. After all Holden is our car, an iconic brand whose rise echoed that of our nation. Holden had evolved from a saddle business servicing a frontier nation to a motoring empire building Australian cars for Australian conditions owned by over 50% of Australian families. It didn't matter that Holden had been owned by America's General Motors for 80-plus years, or that most of its cars had been imported for decades. Holden was Australia's car and every one of us had a connection to the brand, to its cars and to its place in shaping our culture. The closure of Holden's manufacturing headquarters in 2017 means the end of the Australian motor industry as we've known it for nearly 120 years. But it's also the end of the road for the dreamers, designers, engineers and passionate car people who made the hundreds of Holden models inspired by this big, tough land. For all the international car brands on our streets today no one ever displaced Holden as the Australian car. Lavishly illustrated with never before seen photos, artwork, advertising and design sketches from the Holden archive, this book takes us deep inside the rise and fall of Holden, our car.
Publisher: Macmillan by Pan Macmillan Australia, Sydney, New South Wales : 2016
ISBN: 9781743539019
Branch Call Number: ANF 629.22220994 HAGO
Characteristics: 280 pages : chiefly colour illustrations, portraits, facsimiles ; 26 cm
Additional Contributors: Hagon, Will

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glenneaton
Mar 18, 2017

Holden, Our Car covers the period of Holden from the beginning in making saddlery, then car bodies and lastly their own car (with lots of help from General Motors).

There are many great images to stir up the nostalgia. Many photos could have been taken by my parents on holiday with the caravan and car in the 60’s.

It’s interesting to read about the process of designing, building and marketing a car, and the huge financial risk involved. Each company effectively bets millions of dollars on a car that they don’t know if it will be a success or not.

The book covers the sad demise of car manufacturing by GMH in Australia. The author notes that the stronghold of Holden support, The Bathurst 1000, there are many supporters wearing the Holden gear but arriving in Japanese built cars.

Part of this is due to bad quality control which is noted by one of the overseas managers. From my own experience both my Torana 1900 and Ford Cortina often broke down. Rarely if ever a problem with my Subaru or Nissan cars.

The book finishes on a happy note saying that Holden is still doing well in Australia as a leading design studio.

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glenneaton
Mar 18, 2017

glenneaton thinks this title is suitable for 7 years and over

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