Grinding It Out

Grinding It Out

The Making of McDonald's

Book - 2016
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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Publisher: St. Martin's Griffin, New York : 2016
Edition: First St. Martin's Griffin edition
ISBN: 9781250127501
1250127505
Branch Call Number: B 647.9573 KROC
Characteristics: xii, 206 pages ; 21 cm
Additional Contributors: Anderson, Robert

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alicat1
Feb 15, 2017

Krock was a shrewd businessman who took the idea of "food automation" and applied
it to an entirely new industry of food distribution to the American public. Fascinating!

CatherineG_1 Aug 06, 2016

Read this years ago. This book is back on the bestseller list. Also interesting to read how business innovators started.

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