The Making of Behavioural Economics

Book - 2016
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"Why are we more likely to forgo the opportunity to sell a u100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives."
Publisher: London : 2016. Penguin Books,
ISBN: 9780241951224
Branch Call Number: ANF 330.019 THAL
Characteristics: 415 pages : illustrations ; 20 cm


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Feb 05, 2017

This book explained 2 subjects to me - economics (not my favorite) and behavior (I am fascinated by it). I found it understandable and accessible. Lots of anecdotes and stories that helped put the "dry" spots (theory) into perspective. It's not something I would have reached for normally - I was drawn to the book while browsing in the airport book shop while waiting for a 5 hour flight to California this summer. I bought it thinking it would be a good airplane read. I couldn't put it down! I found it to be a very good overview of the subject which I had heard of but knew very little about. If you're interested in learning some ideas/theories about why people make the decisions they do - this is a good read. Covers the subject - behavioral economics - well and provides a good history of this "science" that impacts us all.

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